Advertise on realestate.com.au

If you're looking to sell or rent out your property, realestate.com.au is one of the most effective platforms in Australia. As the country’s largest real estate website, it attracts thousands of potential buyers and renters daily. However, private sellers and landlords cannot list properties directly on the site. Instead, they must use a licensed real estate agent or an approved third-party service to advertise.

This guide will walk you through the process of how to advertise on realestate.com.au, helping you maximize visibility and attract the right buyers or tenants.

Can You List Your Property Directly on Realestate.com.au?

No, private sellers and landlords cannot post listings on Realestate.com.au by themselves. The platform is restricted to licensed real estate agents and approved property listing services. However, this does not mean you need to hire a traditional agent. Instead, you can use a third-party listing service that allows private sellers and landlords to advertise their properties without paying high commission fees.

These services act as a bridge, ensuring your listing reaches the right audience while allowing you to manage the sale or rental process independently.

How to Advertise Your Property on Realestate.com.au

Step 1: Choose an Approved Listing Service

Since you can’t list directly, you’ll need to use an approved third-party platform. Several services in Australia specialize in helping private sellers and landlords advertise on Realestate.com.au.

When choosing a service, consider:
✅ Pricing – Some offer one-time fees, while others have ongoing costs.
✅ Features – Look for services that provide professional photography, listing assistance, and marketing tools.
✅ Customer Support – Some platforms offer guidance throughout the selling or rental process.

Step 2: Select the Right Advertising Package

Different platforms offer various advertising packages to suit your needs. Common options include:

📌 Standard Listing – Your property appears in search results but without extra promotion.
📌 Featured Listing – Your listing is placed higher on search results, increasing visibility.
📌 Premium Listing – Your property is highlighted with larger photos and enhanced placement.
📌 Comprehensive Marketing Packages – Some services bundle social media advertising, email campaigns, and professional photography.

Choosing the right package can significantly impact how quickly you find a buyer or tenant.

Step 3: Create an Engaging Listing

A well-crafted property listing increases the chances of attracting interested buyers or tenants. Here’s how to make yours stand out:

✔ Use High-Quality Photos – Well-lit, professional images can make a big difference. Consider hiring a real estate photographer.
✔ Write a Compelling Description – Highlight key features such as modern kitchens, spacious living areas, or proximity to amenities.
✔ Provide Clear Property Details – Include the number of bedrooms, bathrooms, parking spaces, and land size.

Example of a Strong Listing Title:
🏡 “Modern 3-Bedroom Family Home in Prime Location – Move-in Ready!”

A well-structured listing attracts more inquiries and makes your property stand out from similar listings.

Step 4: Submit Your Listing for Approval

Once your listing is ready, submit it through your chosen listing service. They will review the details to ensure they meet Realestate.com.au’s guidelines before publishing.

Approval time: Typically 24 to 48 hours, but it may take longer if changes are required.

Step 5: Respond to Inquiries and Arrange Viewings

After your listing goes live, be prepared to engage with potential buyers or tenants.

📌 Reply to messages promptly – Quick responses keep interest high.
📌 Schedule property viewings – Offer flexible times to accommodate potential buyers or renters.
📌 Be transparent – Provide clear and honest information about the property’s condition.

Active communication can speed up the selling or renting process.

How Much Does It Cost to Advertise on Realestate.com.au?

The cost of advertising on Realestate.com.au depends on the listing service and package you choose. Below are general price ranges, but please note that these costs may change without prior notice:

  • Basic Listings – From $149 to $199 for rental properties.

  • For Sale Listings – Costs vary depending on location and package.

  • Premium Listings – Can range from $500 to $1,000+, depending on the level of promotion.

To get the best value, compare different pricing plans and features before making a decision.

Tips for a Successful Property Listing

✅ Use an Attention-Grabbing Title – Mention key features like “Recently Renovated” or “Ocean Views.”
✅ Highlight Unique Features – If your home has solar panels, a large backyard, or smart home features, mention them.
✅ Update Your Listing Regularly – If the price changes or the property gets upgraded, keep the details fresh.
✅ Promote on Social Media – Share your listing on Facebook, Instagram, and LinkedIn to increase visibility.

The more engaging and informative your listing, the better your chances of attracting serious buyers or renters.

Legal Considerations When Advertising a Property

When selling or renting a property, ensure you comply with Australian real estate laws:

📌 Be honest – Avoid misleading descriptions or exaggerated claims.
📌 Disclose relevant information – If the property has structural issues or defects, buyers must be informed.
📌 Ensure proper documentation – Have a valid contract of sale when selling, or a legal rental agreement for leasing.

Adhering to legal requirements prevents potential disputes and ensures a smooth transaction.

Final Thoughts: Take Control of Your Property Sale or Rental

Advertising on Realestate.com.au is a powerful way to reach potential buyers and renters. While private sellers and landlords cannot list directly, using an approved listing service allows you to showcase your property effectively. By following the steps outlined above, you can sell house privately or rent out your property while maintaining full control of the process.

Ready to Advertise Your Property?

Realty Australia helps you list all major real estate websites nationwide and provides the tools needed to sell or rent privately.

Contact us today to get started!

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